There was a time, not so long ago, when drinks were… just drinks.
You opened them, you sipped them, and that was the entire experience. We now refer to this era as B.M.M. (Before Mogu Mogu), and frankly, it was a bit dull.
Mogu Mogu came along with a simple but important idea: what if drinks did more? What if they weren’t just something you rushed through, but something you actually enjoyed?
So the soft drinks rulebook was thrown out of the window, and chewy pieces of nata de coco (AKA coconut jelly) were added to bright, fruit-flavoured drinks. Suddenly, sipping wasn’t enough anymore. You HAD TO chew too. Just like that, drinking turned into snacking, and ordinary drinks looked paler by comparison.
Life A.M.M. (After Mogu Mogu) is very different. Colours feel brighter, bottles look more exciting, and the era of boring drinks was over. Mogu Mogu made you slow down, chew, and enjoy the moment, whether you planned to or not.
Fast forward to now and Mogu Mogu is loved around the world, with 17 flavours and counting, all built around the same chewy idea that started it all. It’s still doing what it does best: it's the spark that gets you going, spreading joy, daring to be a little different, always making the ordinary feel a little better.
Once you’ve had your first Mogu Mogu moment, it’s hard to forget it. Why settle for sipping ordinary when you can go Chewy-Delicious.